ADVANCED MANAGEMENT – программа для топ-менеджеров, предпринимателей и владельцев бизнеса, обладающим значительным опытом
работы и нацеленных на постоянное обновление, актуализацию своих знаний и навыков. Программа ADVANCED MANAGEMENT реализуется
Факультетом международных программ MBA РАНХиГС при участии международных партнеров.
Концепция программы строится на следующих принципах:
Актуальность: самые новые курсы и технологии
Новизна: ежегодное обновление содержания программы, возможность постоянного обучения
Прикладная ценность: обучение в формате «мастерских», максимальная нацеленность на результат
Международный характер: тематические бизнес-стажировки в разных странах мира
Гибкость: 8 модулей (4 тематических модуля в Москве и 4 международных стажировки), гибкая настройка
МОДУЛИ В МОСКВЕ (расширенный список*)
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or
reimagining current processes. It specifies the direction an organization will take to create new competitive advantages
with technology, as well as the tactics it will use to achieve these changes.
Explore the landscape
Map out your strategy
Explore the risks and rewards
Identify a digital business opportunity
Evaluate an idea and assess the market
How to validate concepts and refine your business strategy
Choose your channels and tactics
Set key performance indicators and benchmarks
Execute with best practices
Analyze and adjust
Leadership maturity is a leader's ability to engage consistently with him or herself, others and the world by being: Relevant –
maturity is time, place and person dependent. It demands the ability to render wise judgments about what
is appropriate in different settings.
How to demonstrate the four characteristics that followers want from leaders
The importance of purpose in leading others
How to create a vision that engages and inspires
The secrets of confidence and courage all leaders should know
Lead authentically and inspire others to do the same
Connect your personal values with the organisation’s values and do the same for your people
Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis
can occur as a result of an unpredictable event or an unforeseeable consequence of some event that had been considered as a potential risk.
Four phases of crisis management: mitigation, preparedness, response, recovery
Crisis of skewed management values: short-term vs long-term
Crisis of deception
Crisis of management misconduct
Competing Through Creativity
Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of
innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool
for firms in many sectors, although design activities can take many forms across those different sectors.
Creative thought is a very emotional process less rational. Every product we touch in the world has thousands of hour design input so it is an
important aspect of business success.
The workshop is designed to integrate the business idea once defined and then help create it's uniqueness using design solutions to impact on the customer.
The participants are to develop a visual brief to inspire all creative output using imagery that enables good visual solutions for advertising, design, brand
narrative product design etc.
A key aspect of a behavioural economic paradigm is that there are limitations in defining the consumer as an informed rational processing machine. Human motivation
and behaviour can be viewed as more likely to be influenced by biases, perceptions and general rules of thumbs (heuristics). Building from the premise that consumers
operate and move within spheres of a ‘bounded rationality’ this workshop explores how behavioural economics can be utilised within the design of marketing campaigns.
Design with intent
Biases & heuristics
Laziness & default options
Pains & Gains
Customer journey mapping & sharing economy
Experiential & FOMO
Neuroscience is an exciting and emerging area, which seeks to understand the most complex organ in the body – the brain. Neuroscience draws together knowledge
and expertise from many areas of science, from molecular biology to the psychological study of the mind. In the course you will explore how the latest neuroscience concepts
and techniques can help you motivate and inspire your peers and employees, catalyze innovation, and increase business success. Applied Neuroscience is your opportunity to
learn concepts and hands-on techniques derived from the latest cognitive research and psychology to improve individual, team and organizational performance.
Latest neuroscience research
Implications for the leadership behavioural patterns and resilience, Brain agility model
Coaching skills with a neuroscience lens
How to motivate neurons to get on the right side of risk and motivation
How to better read emotions
How to create conditions for successful change in the brain and body
*в 2022-2024 реализуются 4 из 6 предложенных в расширенном списке курсов