Advanced Management (post-MBA)

Growth: Evolution and Revolution as organisation grow Analyse the changes that take place in organizations as they reach new stages of growth. How to sink a growth initiative? The challenges and the impact of growth. The collateral effect on nature, finite resources and quality of life.

Strategic Alliance: when to ally and when to acquire How to combine activities with other organizations? When to ally and when to acquire? How to choose your partner? Keys to the success of an alliance. The variables of the cultural profile of the partner. The intensity of the cooperation. Phases of strategic alliances.

Workshop facilitator: Prof. LLUIS TORRAS, Spain Luis Torras holds a Master in General Management from EADA as well as a Master in Management Development from Haas Business School (University of California, Berkeley). Before joining EADA he worked in the retail industry (SEARS) in U.S.A. and Spain, and in the automotive industry (RENAULT) in France. Luis is an external consultant and a member of the International Accreditation Advisory Board for AMBA (Association of MBA’s) and has been a board member in several Spanish Companies.

We are amid profound and revolutionary changes in the way we live and work. In order to succeed organisations must be able to mobilise all of their resources. The ability to motivate people to give their all is leadership. To gain full engagement from their followers, leaders must be connected with their core purpose and make decisions in line with their own and their organisation’s values. In order to lead in the 21st Century we must live as Authentic Leaders

Key focus:

• How to demonstrate the four characteristics that followers want from leaders
• The importance of purpose in leading others
• How to create a vision that engages and inspires
• The secrets of confidence and courage all leaders should know
• Lead authentically and inspire others to do the same
• Connect your personal values with the organisation’s values and do the same for your people

Workshop facilitator: RICHARD NUGENT, UK
Richard Nugent has worked intensively with Manchester United foot team, he works with thousands of people each year to help them to lead better, to inspire others and to be more confident. He is a best selling author, a keynote speaker, a consultant and is the director of several businesses. His clients range from Chief Executives of billion pound companies to elite athletes.

Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool for firms in many sectors, although design activities can take many forms across those different sectors.

Creative thought is a very emotional process less rational.  Every product we touch in the world has thousands of hour design input so it is an important aspect of business success.

The workshop is designed to integrate the business idea once defined and then help create it's uniqueness using design solutions to impact on the customer. The participants are to develop a visual brief to inspire all creative output using imagery that enables good visual solutions for advertising, design, brand narrative product design etc. Design thinking  can be one of the tools applied in the creative process.

Workshop facilitator: NEIL WHITEHEAD, UK
Neil Whitehead's current involvement in business consultancy and mentoring has arisen from his extensive experience with young and growing businesses as well as top international brands.  A qualified architect, he founded Stuff International Design in 2005 to combine his commercial knowledge and forward thinking with his architecture and brand design skills to bring clients “commercial success through branding and architectural design” with many notable successes.

Digital Entrepreneurship introduces you to the entrepreneurial journey by digital tools from finding an idea, to gaining traction in the marketplace by understanding what is similar and different with classic entrepreneurship. This course explains how digital entrepreneurs think and act to validate ideas and refine business strategy. You will dive deep into the concepts behind how digital entrepreneurs and their investors make decisions to create value and grow their operations.

Key focus:

• Entrepreneurship defined
• Explore the risks and rewards of entrepreneurship
• What is digital Entrepreneurship and what is not
• Identify a digital business opportunity
• Evaluate an idea and assess the market
• How to validate concepts and refine your business strategy
• The digital startup garage
• Who will benefit: Participants with a will of creating or understanding a digital business

Workshop facilitator: Professor GIULIO TOSCANI, ITALY
an expert on Digital Strategy and Strategic Leadership, lives between Barcelona, Spain, where he teaches at ESADE and Lima, Perú, teaching at Pacifico Business School. He also has experience as advisor like Telefonica (Spain, Argentina, Brazil, Chile, Peru, Guatemala), General Electric (Europe), Navozyme (Singapore), Nike and Megafon (Russia), Bic (France), Parexcelence (India), Globis (Japan), Bayer (Portugal and Spain) and Ely Lily (Spain).

A key aspect of a behavioural economic paradigm is that there are limitations in defining the consumer as an informed rational processing machine. Human motivation and behaviour can be viewed as more likely to be influenced by biases, perceptions and general rules of thumbs (heuristics).  Building from the premise that consumers operate and move within spheres of a ‘bounded rationality’ this workshop explores how behavioural economics can be utilised within the design of marketing campaigns.

Key focus:

• Responsive design
• Design with intent
• Biases & heuristics
• Laziness & default options
• Contextual
• Creating hacks
• Pains & Gains
• Framing
• Customer journey mapping & sharing economy
• Experiential & FOMO

Workshop facilitator: MARK PASSERA, UK
Mark is a senior lecturer in the Department of Creative & Cultural Industries at Kingston University London. As an experienced academic Mark has worked at Bristol, Exeter, Bournemouth, Edinburgh Napier, and UAL. Mark has also developed and launched an Advertising and PR programme in Hong Kong with HKU Space. His PhD investigated the impact of new media technology on identity, political mobilisation and the public sphere. Mark’s research interests include strategic digital communication, big data and creativity, as well as the intersection of design thinking, social media – algorithm devised strategy and behavioural economics.

Neuroscience is an exciting and emerging area, which seeks to understand the most complex organ in the body – the brain. Neuroscience draws together knowledge and expertise from many areas of science, from molecular biology to the psychological study of the mind. In the course you will explore how the latest neuroscience concepts and techniques can help you motivate and inspire your peers and employees, catalyze innovation, and increase business success. Applied Neuroscience is your opportunity to learn concepts and hands-on techniques derived from the latest cognitive research and psychology to improve individual, team and organizational performance.

Key focus:

• Latest neuroscience research
• Implications for the leadership behavioural patterns and resilience
• Brain agility model
• Coaching skills with a neuroscience lens
• How to motivate neurons to get on the right side of risk and motivation
• How to better read emotions
• How to create conditions for successful change in the brain and body

Создание конкурентного преимущества на основе дизайна и креативности

Основной фокус:

• Продукты и услуги разных компаний становятся все более идентичными. Как вырваться из мира похожих вещей? Как выделиться и привлечь потребителей?
• Искусство и бизнес
• Дизайн-мышление в действии
• Сервисный дизайн
• Инновации посредством креативных решений в разных отраслях бизнеса
• Дизайн и креативность в цифровом мире

Компании для посещения (список предварительный): BP, IDENTICA, WATERSTONES, BWM Mini factory in Oxford, Imperial College of London, St. Martins

Переход от Industry 3.0 к Industry 4.0, новые производственные решения

Основной фокус:

• Industry 4.0 в мире и Германская государственная программа поддержки новых производственных решений как конкурентное преимущество страны
• Предприятия, внедрившиеся решения Industry 4.0, анализ и работа над ошибками
• Где разрабатываются и тестируются решения? Пилотные площадки и лаборатории инноваций

Компания для посещения (список предварительный): BOSCH, DAMLER, STIHL, KARCHER, AUDI, SAP, FRAUNHOFER Research Institute

В эпицентре инноваций и цифровой трансформации

Основной фокус:

• Китай как эпицентр мировых инноваций
• Fintech: цифровые решения для азиатского финансового центра
• Как цифровые решения меняют традиционный бизнес
• Создание среды для развития высоких технологий и инноваций: компоненты успеха и практические примеры компаний

В программе посещений компании Гонконга, Юго-восточного Китая и Макао

Эстетика и стиль как основа бизнеса

Как итальянцам удалось создать и десятилетиями успешно развивать бизнесы, основанные на эстетике и стиле, практически, во всех областях нашей жизни?

• Люксовые автомобили и яхты
• Виноделие и национальная кухня
• Мода и стиль
• Дизайн и предметы интерьера

Слагаемые успеха успешного бизнеса dolce

Компании для посещения: MASERATI, FERRARI, CARTIERI RIVA (exclusive yachts), GUCCI, MISSONI, POLIFORM, PAGANI, BARILLA, LAMBORGHINI factory, DUCATI factory

Управленческие практики Страны восходящего солнца

Основной фокус:

• Японская экономика: тогда и сейчас; перспективы и вызовы
• Производственная эффективность и японское качество, «Сделано в Японии»
• Высокие технологии и инновации
• Японская культура и управленческие практики
• Кросс-культурные различия как основа для лучшего понимания себя

Компании для посещения: TOYOTA, SONY, SHISEIDO, PANASONIC, Tokyo University, small entrepreneurial and innovation high-tech businesses

Предпринимательские традиции Нидерландов

Основной фокус:

• Почему предпринимательство возникло именно в Нидерландах?
• Уникальные традиции предпринимательства
• Бриллианты, тюльпаны, сыр и не только
• Система подготовки и обучения предпринимателей
• Современные предприниматели: кто они?
• Путь от стартапа до успешного бизнеса

В программе посещений предпринимательские компании малого и среднего бизнеса, компании «с историей», а также современные стартапы Нидерландов