Mark is a senior lecturer in the Department of Creative & Cultural Industries at Kingston University London. As an experienced academic Mark has worked at Bristol, Exeter, Bournemouth, Edinburgh Napier, and UAL. Mark has also developed and launched an Advertising and PR programme in Hong Kong with HKU Space.
His PhD investigated the impact of new media technology on identity, political mobilisation and the public sphere. Mark’s research interests include strategic digital communication, big data and creativity, as well as the intersection of design thinking, social media – algorithm devised strategy and behavioural economics.